1. Confirmation Bias:

It is the tendency to search for, interpret, favor, and recall information that confirms or supports one’s prior personal beliefs or values.

  1. Endowment Effect
  2. Zero Risk Bias or the Certainty Effect
  3. The Bandwagon Effect
  4. In-Group Favoritism
  5. The Anchoring Bias
  6. The Halo Effect
  7. The Self-Serving Bias
  8. Availability Heuristic
  9. The Optimism Bias